A Formula Ferrari day in Maranello
Maranello 8th May – Today more than 250 journalist from 34 different countries visited the Maranello factory for the Formula Ferrari Press event. Media representatives from as far afield as Japan, Indonesia and the Middle East joined more local journalists from Europe, representing a range of magazines, newspapers and TV stations.
The group, on Tuesday, first visited the new Ferrari Store which has just re-opened opposite the factory. The store has been transformed and the guests were able to enjoy the floor space increased to 650 square meters and a new concept designed to give customers an experience of the Ferrari world.
Later the group visited the Ferrari Museum to see the new exhibition of “Ferrari’s from another world” exhibition showcasing never before seen “Mulotypes” – machines used to test new technology and develop new models. They also experienced the exhibition about the new La Ferrari.
Today the groups enjoyed an extensive tour of the factory including the Taylor Made department, V12 vehicle production line, the Classiche department and the new €40 million engine plant.
The group also enjoyed presentations about the sustainability of the company, its products and processes and the importance placed on developing the workforce of 2,900 people who work at Maranello.
They then attended a Press Conference where they sat on designer chairs made from recycled cardboard – to further emphasize the importance Ferrari places on sustainability.
Ferrari CEO, Amendo Felisa, addressed the journalists to explain the innovations and developments in Ferrari recently. He focused on the effort and investment that has gone into research and development in order to reduce C02 emissions while still be able to increase power and drivability.
Luca di Montezemolo welcomed the guests reiterating the importance of the companies key asset – the work force. He also announced the creation of 250 new jobs in Italy this year. He explained the current turn over by region and the way the market was being targeted towards 2017.
He concluded by announcing the first quarter results for 2013 with 1,798 road car sales, a 42% increase in trading profits and a 36.5% increase in net profits.