Alonso and Gené, first class ambassadors of the opening of Ferrari’s two stores in Madrid
Madrid, 31 May – Fernando Alonso and Marc Gené opened a new Ferrari store on Spanish soil this morning. On the calle Serrano nº6 in Madrid, right in the heart of the capital, to be more precise. The Scuderia drivers cut the ribbon of the new store in the presence of the General Manager of ARP, Lorenzo Bassetti, the numerous members of the media and a number of Ferrari fans who gathered on the famous street in Madrid.
The event started with both drivers arriving at the store in two FF’s, crossing the red carpet to the entrance and saying hello, on the way, to all the fans who waited excitedly since very early on for the arrival of the Ferraristas. Interviews, a press conference, meetings with selected clients of the Italian firm, an autograph session in one of the counters, cutting of the ribbon, posing in front of the store entrance… It was non-stop activity for the drivers this Thursday morning and it all came to an end with the pair signing photos, caps and flags that the “tifosi” had brought with them at the entrance of the building.
The new Ferrari store is made up of 500 square metres, spread out in two floors where the Ferrari fans will be able to purchase all kinds of products with the Prancing Horse logo: from a mug, a key ring or a wallet…To electronic products and toys, whilst also offering an exclusive clothing line for men, women and kids, all of which has the original seal of the Maranello outfit. Amongst all these objects there are a few which will surely stand out for the fans, such as the car exposed in one of the displays of the store, an F150 Italia from 2011, the silver exhaust system of the Ferrari F2001 or an authentic Formula 1 steering wheel with which drivers steer their cars at Grands Prix. All of this in a beautiful Ferrarista environment, with photographs and paintings that accompany the visitor and represent the history and spirit of the legendary Ferrari.
Once the event finished on calle Serrano, Marc Gené lead a parade of Ferraris, driven by their owners, which crossed the main avenues of Madrid until it reached Plaza de Callao, where the Scuderia driver opened another Ferrari outlet in the interior of El Corte Inglés (Plaza de Callao, nº2).