Apple and Ferrari: first steps together
Apple and Ferrari are two top brands, known worldwide beyond their fields. Now they started working together on products.
The first result of this collaboration debuted at the Geneva Car Show: the FF, the first Ferrari with 4-wheel-drive, as of today offers a tight integration of the world of Apple thanks to direct access to the infotainment system through the vocal command technogy Siri Eyes Free. Furthermore passengers in the back of the FF can enjoy films, play the latest video games or navigate on the Internet, thanks to two iPad Mini integrated in the backrest.
When last November Apple Senior Vicepresident Internet Software and Service Eddy Cue joined Ferrari’s board of directors, Chairman Luca di Montezemolo said that his experience would become very useful: in Geneva we’ve now seen the first results.