Boom in visitors at the Galleria Ferrari: more than 30,000 in August
Maranello, 1 September – August was a record month for the museum of the Prancing Horse with more than 30,000 visitors, which will lead to over 200,000 by the end of the year.
Great success also for the other Summer initiative: another iconic place in the world of Ferrari, the Fiorano circuit, was open to guests for guided tours in some days of the week.
This September the Red Campus programme, dedicated to students from secondary and high schools, starts with didactic tours to widen the young visitors’ knowledge of the production areas that make Ferrari a model of excellence in the automotive field.
An area of the museum now hosts the new Galleria Ferrari Red Campus Laboratory, developed in collaboration with Shell. The laboratory is dedicated to the students, but can also be enjoyed by the other guests. The didactic tour allows visitors to discover the world of Ferrari via direct and virtual experiences in the areas of Technological Innovation, the Team and the Organisation, and Emotion.
The experience is completed with the visit of the halls where the cars produced by Ferrari can be seen and the “Sala delle Vittorie”, the Hall of Fame, where the World Champion single-seaters from 1999 to 2008 can be admired next to 120 trophies out of the over 200 GPs won by the Scuderia with the Prancing Horse, and a sound box, to experience the emotion of Ferrari engine sounds on the track and on the road.