Ferrari enters a new distribution partnership with the italian company ABC Spa for the leather goods sector
During the acknowledged key event for new trends in the retail sector, Ferrari is presenting suitcases, small leather goods and a selection of Ferrari-branded clothes and accessories which, thanks to ABC Spa, will be distributed from 2013 in international airports.
This partnership offers maximum visibility for the Ferrari travel line through Shops in Shops, Pop-up Stores and Corners with the Ferrari Store brand in airports and selected specialist retailers in major cities.
Particular attention has been dedicated to the Lifestyle line, designed for customers and collectors from all over the world and fans of Ferrari’s road cars.
The Lifestyle line joins the Fan collection, inspired by the world of Scuderia Ferrari racing. It is elegant, luxurious and steeped in heritage and offers clothes for men, women and children, designed with an emphasis on innovation and quality. A host of features are derived from the automotive world: the colours, the details, the fabrics and the leathers which are typical of Gran Turismo interiors.
The architecture of the Ferrari Stores is also new, to valorise the products and ensure a customer-focused purchasing experience. The new architecture is also adapted for the travel retail and duty free concepts, while it has already made its debut on the single-brand distribution chains with the Ferrari Store in Madrid and Munich, shortly to be followed by the opening of the first Brazilian location in Rio De Janeiro.
Historic and iconic images of the Company adorn the walls and frame the accessories and clothing. The concept gives full expression to the products, thanks to the spaces and lighting effects.
Quality materials and clean, light display structures lend the products maximum visibility and highlight their fine workmanship.
The Ferrari Store retail concept was designed and created to offer fans all over the world an emotionally charged purchasing experience, with a unique environment and a range of exclusive products which express the soul and the DNA of Ferrari.