‘Ferrari Four’ Debuts in South Korea
Seoul, 5 October – Ferrari launched the new FF in South Korea, its first four-seater, four-wheel-drive model in Ferrari’s history. FMK Corporation, the official importer for Ferrari in Korea, held an exciting launch event for the new FF at Banyan Tree Club & Spa, a luxurious five-star resort located in downtown Seoul, announcing that it will officially start sales of the FF in Korea. The entrance to the venue displayed the balance of the Ferrari range including the 599 GTB Fiorano, 458 Italia, and California specified with “Atelier” showcasing the best of Ferrari’s options.
The launch event opened with traditional Korean welcoming music and parade known as ‘Cheeta’, a fanfare of traditional trumpets and Korean drums, before the unveiling of a magnificent “Rosso Maranello” FF. The first event was the press conference attended by 100 Korean journalists eager to view Ferrari’s new flagship model. This was followed by an evening event where over 100 customers and prospects attended the launch party showing great enthusiasm for the unveiling of the new FF.
Special guests participating in the event included Mr Enrico Galliera, Senior Vice President in Commercial & Marketing of Ferrari, and Mr Simon Inglefield, Regional Head of Ferrari for the Asia Pacific region. They were both impressed by FMK Corporation’s commitment to Ferrari and their Korean customers, as well as, their confidence in presenting the FF to the Korean market.
Mr. Galliera said, “I want to take this opportunity to thank everyone for your strong passion and support for Ferrari over the past years and we are confident that you will all appreciate the sensational new FF.” Mr Young-Sik Kim, acting CEO of FMK Corporation, said “The high-performance FF is the most practical and luxurious model in the history of the Ferrari brand. It asserts what the ‘Extreme GT’ is all about.”