Ferrari is inspiration

Ferrari is inspiration

Company

Issue number 26 of the Magazine celebrates the Prancing Horse’s 60th anniversary in America (Ferrari Magazine) and includes an interview with Colin Baden, CEO of Oakley, Ferrari’s high-profile eyewear partner.

Aside from discussing the success of the company he has headed since 2007, Mr Baden talks about his passion for Formula 1 and his collaboration with the Scuderia on creating a unique product. He also reveals his admiration for the 458 Spider with which he posed for our photo call: “As a designer,” he says, “I can’t fail to appreciate its beauty and the skill that has gone into it. There is the same attention to detail in its cabin as we put into our eyewear too.”

This video clip provides a short excerpt from the interview.