First Ferrari Tailor-Made Centre of Asia Pacific opens in Shanghai
GT & Sport Cars
Shanghai, 18th June 2014
Ferrari’s first Tailor-Made Centre in Asia Pacific opens in Shanghai, China, to provide exclusive tailor-made service to Ferrari owners. The brand-new centre is located on West Beijing Road, one of the most prosperous areas in Shanghai, with world-class facilities and provide the best services to create bespoke Ferraris through unique combinations of the many options available. Mr. Edwin Fenech, President and CEO of Ferrari Greater China unveiled the Tailor-Made Centre which marked another new milestone for Ferrari in the Asia Pacific.
“Each Ferrari is unique. Ferrari’s customization tradition began in 1950’s when the brand just started.” said Mr. Edwin Fenech, “the Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalization among Chinese customers.”