Kimi Raikkonen to visit new Ferrari store in Milan

Kimi Raikkonen to visit new Ferrari store in Milan

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The F1 driver is expected at the store in central Milan on the morning of September 3rd.

Maranello, August 31 2015 – On Thursday, September 3rd Ferrari fans will have the opportunity to meet Kimi Räikkönen at the Ferrari Store in Milan. The driver is scheduled to make an appearance at the recently opened store in the heart of Milan on the eve of the Monza Grand Prix. The 750 square metre space was not just conceived as a shopping destination but as a true entertainment venue. Räikkönen himself will experience this aspect when he gets behind the wheel of one of the Formula 1 simulators available to customers on the ground floor. Four simulators inspired by the single-seater race car give the driver an authentic feel of the asphalt and react realistically to the rubbing strips as well as delivering incredibly sharp acceleration and braking. Users can choose from one in five different circuits (Monza, Imola, Mugello, Silverstone and Nürburgring), while HD screens literally wrap 180 degrees around them. No doubt Kimi will choose the track of the Italian GP where he will start driving the next day.

Kimi Räikkönen’s arrival at the Ferrari Store on via Berchet 2 in Milan is expected around 10:30 am. The event is open to the public on a first come, first serve basis.