Lecture by Professor Romano Prodi
Maranello, 10th April 2014
Professor Romano Prodi gave a lecture to Ferrari’s management late yesterday afternoon in Maranello as part of the company’s continuing education policy. In the course of his address, Professor Prodi provided a broad-ranging yet detailed overview of the economic scenarios in several nations to provide an insight into how growth may evolve over the coming months.
Professor Prodi was introduced to his audience by Ferrari Chairman Luca di Montezemolo who stressed that these encounters with internationally renowned individuals are just one of the many ways in which the company ensures it “keeps its windows open to the world”. As the Ferrari Chairman has been keen to stress on many occasions, retaining strong links to the local area and being strongly verticalised are company strengths that will never become weaknesses. Events such as yesterday combined with Ferrari’s collaborations with leading research centres, universities and other partners worldwide all provide a source of constant stimulation, enrich our knowledge base and help us to compare ourselves with different realities.
Before his lecture, Professor Prodi paid a visit to the Ferrari production areas with Chairman Montezemolo and CEO Amedeo Felisa. He also answered questions for Ferrari.com, commenting “It has been quite a while since I’ve been to Maranello and I have to say that, as always, I was struck not only by the cars, which is easy enough to imagine, but mostly of all by the way they are built using a combination of advanced technologies and manual craftsmanship. Clearly, this approach is underpinned by an industrial culture that is absolutely unique in the world.”
Referring to Ferrari’s uniqueness and its role as an international Made in Italy icon, Professor Prodi also declared: “Ferrari is an Italian company of excellence but is viewed abroad as an exception. We have to work very hard indeed for it to be seen as the norm. And that, of course, is not Ferrari’s responsibility but the responsibility of the country as a whole.”