The LaFerrari unveiled at Geneva. An iconic name for a car that encompasses the very best of Prancing Horse passion, technology and exclusivity
Maranello, 5th March 2013 – The wraps are finally off the “LaFerrari”. The Prancing Horse’s eagerly-anticipated limited-series special, of which just 499 will be built, made its world debut today at the Geneva International Motor Show.
“We chose to call this model “LaFerrari”,” declared Ferrari’s President, Luca di Montezemolo, “because it is the maximum expression of what defines our company – excellence. Excellence in terms of technological innovation, performance, visionary styling and the sheer thrill of driving. Aimed at our collectors, this is a truly extraordinary car which encompasses advanced solutions that, in the future, will find their way onto the rest of the range, and it represents the benchmark for the entire automotive industry. “LaFerrari” is the finest expression of our company’s unique, unparalleled engineering and design know-how, including that acquired in Formula 1.”
For Ferrari the development of a limited-series special like the “LaFerrari” represents an opportunity to experiment with all the technological solutions that will later filter down onto the production cars. Of particular significance in this context is the introduction of the hybrid system which, making full use of the Scuderia Ferrari’s F1 KERS know-how, has resulted in a solution that exalts Ferrari’s fundamental values – performance and driving thrills. The hybrid technology used, known as HY-KERS, represents the perfect combination of maximum performance and lower emissions (just 330 g/km of CO2.)
The “LaFerrari” is equipped with dynamic controls that are integrated for the first time ever on a Ferrari road car with active aerodynamics and the HY-KERS system. A very advanced and uncompromising approach was also taken with the interior design which features an HMI inspired by F1 single-seaters.