The world of Ferrari on 650 square metres
The new Ferrari Store in front of the headquarters of the Prancing Horse in Maranello: completely redesigned it offers an entire experience of the world of Ferrari to satisfy the fans with clothes from the Driver and Scuderia collection and the little fans with games and models. Furthermore there is finest memorabilia but also sporty and elegant outer clothing. Inside the shop a special area has been dedicated to Pr1ma, the collection inspired by the personalities, the icons and the values, which, since 1947, have been creating the legend under the signs of excellence and style.
All items from the Pr1Ma collection are 100% Made in Italy, created with the same mix of craftsmanship and high tech used for the most beautiful cars in the world. The same style and layout will now be applied to the over 50 Ferrari Stores all over the world.