When one sees a Ferrari it should be instantly recognisable, bringing together a mix of innovation and continuity with its past. Each car has its own unique character, which springs from its shape and identifies it without a need to see its name or badge.
A Ferrari must always be a Ferrari, even if every design is produced with an element of the avant garde. There are themes that are unmistakeable – from the front grille, to the air intakes, to the circular rear lights, to the centrally mounted rev counter on the dashboard – that all immediately identify a car as having been designed in Maranello, encompassing traditional values, at the same time looking ahead to the future.
Design is never a means unto itself, it’s not just about an aesthetic exercise, but rather, it is always driven by performance. Aerodynamics determine the lines of the car, but each of its characteristics has to be highlighted. The style of a Ferrari denotes extreme technology with an enduring quality which marks its era.