Gordon Ramsay: Ferrari and haute cuisine

Gordon Ramsay: Ferrari and haute cuisine

Company

The legendary chef talks innovation, versatility and vision

Maranello, 4 November – During a recent visit to Ferrari, Gordon Ramsay drew parallels between the excellence of the Prancing Horse and his own cooking as he posed beside a gleaming California T.


 

The chef declared that both share a focus on continual innovation or “being the market leader, becoming creative and not sitting down on your laurels”. Versatility is another shared trait, allowing both himself and Ferrari to stay ahead of the competition, he continued, adding that the emotional thrill of sitting behind the wheel of a Ferrari is the same as being presented with an extraordinary dish. Lastly, Ramsay and the marque share vision: “the ability to see what no one else can see and to deliver excellence”.