It’s not just about the race track in Singapore
The Singapore Grand Prix is not just an amazing sporting spectacle which takes place in a unique setting, it is also an opportunity to promote Formula 1 in one of the most economically and commercially dynamic parts of the world. That’s why in recent days, Shell, one of Scuderia Ferrari’s main partners, has organised two important promotional events, one in Manila and the other actually in Singapore itself.
Felipe Massa was the first Ferrari driver to officially represent the team in a public event in the Philippines. Felipe was the star of a meeting with the public and media at the SM Mall of Asia, the biggest shopping centre in the country and the third in the world in terms of its total surface area. During the event, the Brazilian also met the three winners of a competition organised by Shell in collaboration with the biggest radio station in Manila.
Again in Singapore, Massa took part in an event organised by the Maranello team’s fuel and lubricants supplier. At the Shell Atrium, Felipe, helped by Australian chef, Ryan Clift, a master of molecular gastronomy at the Tippling Club, one of the most sought after restaurants in Singapore, tried to work out the best recipe for success, making the most of his experience as a driver, using ingredients supplied by the Shell engineers. He produced a dish inspired by a passion for energy and performance which guides the partnership between the Scuderia and Shell. As for the taste, one would have to ask the general public who tried it at the end of the event!
The presence of the Scuderia was also an opportunity to celebrate in style the opening of the Prancing Horse’s new showroom in Singapore, designed by the importer, Ital Auto, according to the new corporate identity guidelines set out by the Prancing Horse. On Wednesday afternoon Fernando Alonso and Felipe Massa performed the ribbon cutting ceremony at the showroom, along with Commercial Director Enrico Galliera, the Brand Director Andrea Perroni, the Director of the Far East hub, Giuseppe Cattaneo and the CEO of Ital Auto, Teo Hock Seng.
The showroom features a couple of gems, in the shape of the Atelier where customers can create and see their dream Ferrari on a sophisticated configurator, choosing materials and colours just as can be done in the factory in Maranello, and then there’s the area dedicated to Pr1ma, where for the first time outside Italy, it’s possible to buy items from the collection which captures the quintessence of the spirit of the Prancing Horse.