Since January 1st Maranello tells the story of Ferrari’s present through the lens of its past and also with a clear eye to its future, and has now been flanked by the MEF (Museo Enzo Ferrari) in Modena. The latter is built around the house in which Enzo Ferrari was born in that city in 1898. The MEF tells the story of Enzo Ferrari as a young boy discovering the irresistible allure of the world of motor racing, his career as a driver in 1920s, as the driving force behind the Scuderia Ferrari in the 1930s, and then as Ferrari the Constructor from 1947 onwards.
The two museums complement each other brilliantly. Maranello gives visitors an insight into the Ferrari of today: the world’s most powerful constructor, and the cars on show are a mix of our most iconic models and our contemporary ones.
In Modena, however, the cars exhibited range from pre-war Alfas to the first Ferrari ever built and the most significant models in Enzo Ferrari’s career. From next June, the Founder’s home will also host an exhibition of Ferrari engines as Enzo Ferrari, in fact, always felt that the engine was the most important component of any car. Both museums are open every day with the exception of Christmas Day and New Year’s Day, and also have their own websites, of course.
Ferrari World Abu Dhabi is the first theme park dedicated to the Maranello marque and offers visitors an amazing experience for all the senses. Aimed at people of all ages, it presents a tribute to the Legend and its unique characteristics of passion, excellence, style and performance.
Situated on the Yas island, FWAD has a surface area of 200,000 square meters, all under cover, which makes it the biggest indoor park in the world. There are over 20 attractions for visitors to enjoy, from the must futuristic such as Formula Rossa, the worlds fastest rollercoaster, which can accelerate its cars from 0 to 240 km/h in the same time as a Formula 1 car, to the four dimensional Speed of Magic, or the chance to enjoy a virtual trip through Italy, as well as offering a taste of Maranello cuisine, even though it is thousand of kilometres away. Located in a part of the world that is developing rapidly, at the crossroads of Europe, Asia and Africa, Ferrari World Abu Dhabi has joined the ranks of the top tourist destinations in the world.
Since the official opening of the first Ferrari Store in Maranello in 2002 and a sales corner inside the Museo Ferrari, the Ferrari retail network has constantly been extended through a series of openings in Italy and abroad.
As of the beginning of 2012, there were a total of 48 retail Ferrari outlets, including those in Rome, Milan, Venice (Italy), London (UK), Barcelona and Madrid (Spain), New York, San Francisco and Miami (USA), Johannesburg (South Africa), Dubai and Abu Dhabi (UAE). The Ferrari Store development plan forges ahead in 2012: openings are planned in Europe, Americas, and the Middle and Far East.
Ferrari’s brand development and protection activities involve the management of Ferrari licensing contracts, retail activities pursued through a chain of Ferrari stores, and the development of a line of products sold exclusively in the aforementioned and through www.store.ferrari.com.
Some important Ferrari licensees are: Oakley (sunglasses), Bburago (play-set), Carrera (electric racing slot car), Puma (clothing and sport accessories), Cobra (golf equipment), Microsoft, Sony Polyphony and Electronic Arts (videogames), Hublot (high-end watches), Movado (Scuderia Ferrari Watches), Tod’s (leather goods), Perfume Holding (perfumes), Motorola (mobile phones), Colnago (bicycles), Cartorama (back-to-school) and RCS (publishing), TeamTex (car seats and strollers), Lego (Lego toys), Thrustamaster (game controllers).