Ferrari’s Hurricane Sandy fund-raising efforts reach over $1.5 million after auction of the first F12berlinetta in the U.S.
As it has already successfully done in the aftermath of recent natural disasters in Japan and Italy, Ferrari has once more moved to support relief efforts, raising a total of over $1.5 million for the American Red Cross society to help the areas most afftected by the Hurricane Sandy superstorm.
The first F12berlinetta to be delivered in the U.S. was sold for $1.125 million at auction on Saturday at a Ferrari event in Austin, Texas during the Formula 1 U.S. Grand Prix weekend. Since the superstorm hit two weeks ago, Ferrari had already raised a further $345,000 in in-kind donations thanks to the generosity of dealers, clients and friends. During the auction a further sum of over $50,000 was raised through on-line and personal donations bringing the total of fund-raising activities to over $1.5 million.
The F12berlinetta, the most powerful production car in the history of the Prancing Horse, debuted in the U.S. at the Concours d’Elegance of Pebble Beach earlier this year to critical and public acclaim. The first delivery is due in the U.S. in the second quarter of 2013 and there was strong participation in the auction with a starting bid of $315,888 that quickly rose to $1.125 million thanks to bidders who were both in attedance in Austin and who pre-arranged to bid via phone.
It is still possible to make donations to the superstorm relief efforts through the America Red Cross society’s website in a dedicated Ferrari area: https://american.redcross.org/ferrari