Ferrari: passion races on Facebook

Maranello, 27 January – Ferrari gains the first place among Italian companies and the third among companies world-wide in a classification by “Text 100″, published today in an article in “Panorama Economy”. In the analysis the researchers counted how often the names of 200 international brands came up in comments, posts and links on Facebook Italia in the last months of 2010, considering not only the big brands’ official fan-pages, but also open spaces, “where opinions are strongly expressed and without any filter, turning into a proper thermometer for the reputation of any brand”.

Ferrari left all other Italian brands behind, coming in just behind Google and Coca Cola, ahead of You Tube, MySpace, Disney, Yahoo, Fiat and Apple. For the Prancing Horse Facebook is an especially relevant channel of communication, where Ferrari posts its entire institutional and other content, events, social activities, images and comments in real-time. The preferences online are underlined by an important number: between June and December 2010 the Ferrari page on Facebook tripled its fans, reaching over 3.4 million members.

Meanwhile, since the start of the year the official Ferrari website www.ferrari.com is also available in French, German and Spanish, next to English, Chinese, Japanese and Italian. A way to create an even stronger bond between the Prancing Horse and the international community.The internet was also used last Friday for the presentation of the latest model from Maranello, the FF, on the Ferrari website. The car triggered a global media phenomenon, monopolising the comments by users of blogs and readers of car magazines all over the world. Furthermore tomorrow Ferrari will present the new Ferrari 150° Italia – the single-seater the Scuderia Ferrari Marlboro will race in the 2011 Formula 1 World Championship – in a live streaming on Ferrari.com.