New Ferrari dealership in Malmo, Sweden
Malmo, 6 May – Ferrari inaugurates today the new dealership in Malmo, Sweden, located in Testvagen 18. The facility, over 2,500m2 dedicated to the Prancing Horse, represents one of the largest Ferrari dealerships in Europe, and is the ideal showcase for the Ferrari range with the California, the 458 Italia and the 599 GTB being joined by the latest addition, the FF, displayed here in Sweden for the first time.
The dealership features a dedicated Atelier, modelled on the one at the factory in Maranello, where customers can personalise their new Ferrari in an exclusive environment designed to reflect the company’s craftsmanship and individuality. The customer lounge is a welcoming space, with timeless, elegant, authentic materials, and a mixture of direct, diffused and reflected light, where clients can feel at ease and interact comfortably with dealer personnel as part of the sales and aftersales experiences. The Ferrari Corporate Identity in all the facility reflects the essence and excellence of the brand, providing the perfect display with regards to viewing angles and space.
The Malmo dealership also boasts also a dedicated race car preparation workshop where clients who participate in the Ferrari Corse Clienti programme, such as the 458 Challenge or 599XX events, can have their cars prepared for some of the most exciting motor racing and track activities available, exclusively for Ferrari clients.
Malmo is one of the most affluent parts of Sweden, an area of expanding and high potential growth. Autoropa, active there since 1934, manages the dealership, ideally located to serve Ferrari clients throughout Sweden, a country with a long history of passion for sports and GT cars.