Ferrari Pr1ma is inspired by key elements of Ferrari Grand Tourism cars translated into contemporary modern design. Each piece is a testimony to quality, the finest materials and attention to detail. Pr1ma is synonymous with excellence in terms of elegance, sophistication and design. It is a timeless collection, completely made in Italy, unique for its simplicity and perfect balance of shape, fit and classic Ferrari colours. Ferrari Pr1ma truly captures the Ferrari spirit without having to rely on obvious branding.
The Pr1ma Collection is the supreme reflection of the Ferrari brand. Every detail has been studied carefully to create a collection that is simple but extremely luxurious to the touch.
It is an evergreen sportswear collection comprised of key pieces fashioned with the best fabrics, knitwear, leathers and craftsmanship available. Subtle colours give the collection a sense of understatement.
The Ferrari Pr1ma collection is available in only a select few Ferrari Stores around the globe: In Ferrari’s hometown of Maranello, Milan, St Petersburg, Singapore, Macao, Dubai (the Dubai Mall location), Sochi and Baku.
It is a collection that revels in the details, its divine fabrics and textures – a collection that needs to be experienced. Therefore, where possible, Pr1ma is given its own space, a living room like salon (or “salotto” in Italian) where clients can take their time browsing the collection and trying pieces on at their leisure with the assistance of a personal shopping assistant.
Clean lines, sumptuous leathers and the finest knitwear. The Pr1ma collection for Autumn/Winter 2015-16 is for a man who has the quiet confidence to wear simple but exquisitely crafted clothes.
The Pr1ma blazers, available in both in a single breasted and double-breasted version, are a perfect play on relaxed formality. Outerwear continues to be a strong focus. A bombers in a combination of the softest lambskin and silk and a sporty field jacket in shearling and lambskin are two of the key pieces this year.
Blazers and outerwear all feature extreme attention to detail, with every zipper, lining, piping, collar, label and button having been carefully selected to complement each item. Sumptuous knitwear in a silk and cashmere blend are the perfect staple for a stylish man’s wardrobe, as are the piquet polos, and a range of stylish t-shirts.
Ferrari’s Pri1ma collection encapsulates the spirit of Ferrari, its heritage, elegance, quest for excellence and obsession with detail.
A tribute to Ferrari’s most sophisticated fans