Ferrari Drives Emotions to New Heights with a Breath-Taking Ascent up Jebel Jais, RAK
GT & Sport Cars
Dubai, 21 December 2017 – Ferrari reaffirms its ability to drive high-octane luxury experiences with its exhilarating recent regional lifestyle drive into the heart of Ras Al Khaimah. The one-of-a-kind event was attended by an exclusive selection of the GCC’s most notable female faces, who explored the best of the UAE’s unique desert landscape with the help of two Pilotas from Maranello, Italy.
The group were hosted by Ferrari in an overnight itinerary that took in two of the most impressive hotels in the region; the Jumeirah Zabeel Saray and the Ritz Carlton, Al Wadi. The team of ladies toured from Dubai to Ras Al Kahaimah, cooling their tyres momentarily before the afternoon ascent up Jebel Jais. As night fell, the group made their way back to the Ritz Carlton for a traditional dinner under the star-lit desert skies, for an evening filled with traditional Arabian hospitality.
A memorable highlight of the trip was the dramatic road ascent up Jebel Jais, judged to be one of the most thrilling mountain driving experiences in the world. The twists and turns of the road and the unsurpassed views, combined by the power and performance of the Ferrari fleet unleashed an unparalleled spectrum of emotions in the group, with memories to last a lifetime.
The event bought to life the immense passion, adrenaline and pure joy associated with the Ferrari family and the agility, responsiveness and breathless exhilaration of the 488, GTC4Lusso and 812 Superfast models, as experienced through the eyes of some of the region’s most successful female talents. Ferrari once again demonstrates its ability to create moments that keep the Prancing Horse legacy alive.