Andorra welcomes the new Ferrari store with a parade of Prancing Horse cars
Andorra, 7th October – The new Ferrari Store inaugurates today on the splendid promenade in the centre of Andorra, la Vella. The store provides 175 square metres of display space on two floors, entirely dedicated to the Ferrari experience.
The opening ceremony will see tonight an eye-catching parade of modern and classic Ferraris driving through the streets of the city and drawing up right in front of the new Ferrari Store, where the official cutting of the ribbon will be performed. Ferrari’s Formula One drivers, Fernando Alonso and Felipe Massa, getting ready for their next race in Japan, sent a video message to the guests and fans who will gather for the occasion.
Ferrari Store Andorra offers a vast range of lifestyle and luxury products, together with a selection of articles dedicated to fans and enthusiasts, children and collectors. The store’s wares includes miniatures and models of classic and present day cars, memorabilia, a collection of leather accessories and Ferrari sport apparel.
Andorra’s new Ferrari Store is fitted out with top quality furnishings featuring a combination of soft leather and elegant shining surfaces. The resulting style clearly evokes the dynamic character of the legendary cars of Maranello. The history, tradition and spirit of Ferrari emerge not only from the products on display, but from the material and finish of the fittings, which blend the complementary luxury and sport sides of Ferrari’s character.
The Andorra Ferrari Store is managed by Ferrari GESDE SLU, a group specialising in the retail of international brands. This is the 39th Ferrari Store to open around the world. Its positioning complements other prestigious locations including Milan, Rome and Venice in Italy, London in the UK, Barcelona in Spain, Athens in Greece, New York in the USA and Dubai in the UAE. The development plan for Ferrari Stores aims at seeing 60 such stores up and running around the world over the next two years.