Ferrari Middle East: Driving Excellence with Regional Media Experience in Ras Al Khaimah
GT & Sport Cars
Dubai – Ferrari Middle East & India underlined its innovative approach to creating once-in-a-lifetime drive experiences for regional media and influencers by hosting a very exclusive drive event showcasing Ferrari’s full fleet this November.
Set over a week dedicated to exhilarating luxury and speed, Ferrari Middle East & India invited leading editors and celebrity influencer faces into the UAE, for a two-day itinerary that took in some of the best driving roads in the world, featuring the 812 Superfast, the 488 GTB, the 488 Spider, the GTC4Lusso and the GTC4Lusso T.
Guests were welcomed to the Zabeel Saray, located on the iconic Palm Jumeirah, for a briefing on the Ferrari products by Maranello’s most experienced Pilotas, before being assigned a vehicle selected to match their personal driving style. The group them set off for the ultra-luxurious Ritz Carlton, Al Wadi, located deep in the heart of Ras Al Khaimah, the UAE’s more northern Emirate.
After a quick lunch, the most dynamic element of the experience began, as the group scaled the highest point in the UAE; Jebel Jais, in Ras Al Khaimah for an extraordinarily thrilling experience full of speed to compliment the sense of power, stability and achievement represented in the Ferrari family. Guests tested their motors on roads suspended 1,900 metres above sea level, both personally and in ‘hot laps’ with the Pilotas, for a powerful demonstration of the unparalleled luxury and power of the marque.
As the sun set, the group made their way back to the Ritz-Carlton for an evening filled with Arabic hospitality, enjoying a private desert dinner, complete with traditional dishes and shisha. Motoring stories were swapped and friendships were formed as the conversation stretched long into the night.