Ferrari Proudly To Be The First Carbon Neutral Luxury Automobile Brand in Greater China
The Million Tree Project Phase 2 Kick-off
August 6th, 2014, Tong Liao, Inner Mongolia — Ferrari proudly became the first carbon neutral luxury automobile brand that offset all carbon footprints by planting trees in Greater China.
Since 2012, Ferrari Greater China started the collaboration with Dr. Jane Goodall’s non-profit organization Roots & Shoots to carry out the Million Tree Project, aiming to protect the agricultural land in Inner Mongolia, and reclaim the natural land by raising trees. So far Ferrari has donated 111,267 trees in Inner Mongolia.
Each tree donated offsets 250kg of CO2 in its lifetime and will re-anchor sandy soil that has been lost to decades of erosion. These measures have offset all the Ferrari China operating carbon emissions, including car manufacturing in Maranello, transporting from Italy to China, the average mileage that the owners to drive for the year, and office operation in Greater China.
The kick off the 2014 Million Tree Project is to set a new milestone of Ferrari’s long-term corporate social responsibility programs, which is also one of the initiative of celebrating the Year of the Horse this year. This year, a tree planting trip is organized in Inner Mongolia from July 25th-27th, Ferrari car owners, staffs, authorized dealers and media key opinion leaders volunteered to participate the trip, making their own contribution for a greener future.
Ferrari’s 360 degree sustainable development philosophy
Ferrari’s efforts relating to sustainability come to fruition in the polluting emissions reduction programme, through the improvement of efficiency in the cars themselves and in the production process and through the Formula Uomo project launched in the early 90’s by President Luca di Montezemolo. Firstly, the cars are all made with self-produced clean energy in the factory, that all new buildings for Ferrari are built to ecofriendly standard. On the other hand, as for the actual cars, around 17% of the annual turnover of Ferrari was invested in product development, and through this investment that had managed to reduced C02 emissions by an impressive 40% but with an increase of 100 horsepower in the last years. Ferrari also pledged €250 million for research and development into the reductions of emissions in the following 5 years. Moreover, as the industrial leader, Ferrari has initiated various goodwill projects to give back to the society which helped the brand to grow in the past six decades. Among them, environment protection has always been a key focus.