Montezemolo: “Ferrari and Apple – on the same wavelength”
GT & Sport Cars
Geneva, 4th March
The Ferrari FF has debuted at the Geneva International Motor Show equipped with CarPlay, the simplest, safest way of using your iPhone in the car. Ferrari chairman Luca Cordero di Montezemolo had this to say of the Prancing Horse’s partnership with the Cupertino company: “I am both proud and delighted to announce Ferrari’s collaboration with Apple on CarPlay. We are the first company in the world to offer its clients a car equipped with a system this advanced. It is the result of two years of working on absolutely the same wavelength with a young, extremely innovative company very much at the cutting-edge of technology.” Apple’s vice-president of iPhone and iOS Product Marketing Greg Joswiak also highlighted the extraordinary understanding that existed between the two companies as they collaborated on this innovative, technologically leading-edge project.
“Innovation and technology are essential elements where we are concerned and we found both in the way Apple operates,” added Montezemolo. “We will be doing more good work together in the near future, particularly on cars like the FF and also shortly on the California T which is not a competition model but a car you can get great pleasure from every day. A system like CarPlay, that allows you to safely use and enjoy your phone in the car and can also be controlled using just voice commands, has the innovative component that is so important to us. Being the first to develop this technology is a source of enormous satisfaction to us and proves yet again why Ferrari is a highly innovative, technologically pioneering company that commands such huge respect internationally.” A perfect, synergic partnership between two great brands.