The thrill of the racetrack In the heart of Milan

The thrill of the racetrack In the heart of Milan


Ferrari Store unveils its new Simulator Center

Milan, May 12th – Today, Ferrari Store (Via Berchet 2, Milan) opened its new Simulator Center. Antonio Fuoco, emerging talent from the Ferrari Driver Academy was the first to get behind the wheel and to guide a group of select journalists and Ferrari enthusiasts through their simulation experience.

The space, which is now open to the public, houses four simulators inspired by a single-seater race car that give the driver an authentic feel of the asphalt and react realistically to the rubbing strips as well as delivering incredibly sharp acceleration and braking.


Users can choose from one in five different circuits (Monza, Imola, Mugello, Silverstone and Nürburgring), while HD screens literally wrap 180 degrees around them, delivering ultra-realistic graphics to boot. The experience perfectly illustrates the concept of the new Ferrari Store, which was opened just two months ago and was conceived not merely as a shopping destination but also as an entertainment venue.

With four F1 simulators, interactive video walls and numerous multisensory positions, the new 750 square meter space treats visitors to a completely immersive experience of the Ferrari legend.

The Ferrari Store in Milan is the first Ferrari Store worldwide to feature a Simulator Center. There are however three simulators at the Museo Ferrari in Maranello. So, to make matters even more exciting, the 18 drivers with the best times on the Monza circuit overall in Maranello and Milan will be able to participate in a “grand final” race.

The final will take place in Maranello at the beginning of 2016 on the occasion of the reveal of the 2016 season F1 car. The qualifying rounds end on the 31st of December 2015 and scores will be published on line.