The Site uses “cookies” and similar technologies. Cookies small text files which are downloaded by the browser to the navigation software used by the User when he/she visits an internet site. The cookies are then successively retransmitted during the navigation session (“temporary cookies”) or on every successive visit made by the User (“permanent cookies”) to the site they came from or to any other site capable of recognising that specific cookie. This allows the site to recognise the navigation device of the individual user.
They are used by site managers to, amongst other things, remember the User’s log-in data and then automatically recognise them (thus removing the need to retype username and password every time), to manage services such as home banking and online shopping, to personalise a website, to make navigation easier for the user, and, by checking the number of times the various web pages are accessed, present the information most requested by the User more effectively.
Sometimes cookies can come from third parties who are different from the manager of the site visited by the User (“third party cookies”). These cookies may or may not contain personal information about the user.
Cooks can generally be divided into 2 main categories:
Technical cookies, which include:
Profiling cookies, which include:
As manager of the Site, the Data Controller for the information gathered using cookies is: Ferrari S.p.A., whose legal headquarters is at Via Emilia Est no. 1163, Modena, and whose operational headquarters is at Via Abetone Inferiore no. 4, 41053 Maranello (Mo); c.f./P. IVA 00159560366; REA MO- 88683.
With reference to the personal data processed:
Any requests relating to the personal data processed by Ferrari S.p.A. may be addressed in writing to the in-house Data Processor at the following email address: customercare@ferraristore.com;
The Site uses cookies belonging to the following categories for the purposes indicated:
Technical cookies:
1 – navigation or session cookies to allow web pages be downloaded, to allow the products added to shopping carts to be saved;
2 – performance or analytical cookies to improve the functioning of the site;
3 – functionality (‘usability’) cookies which remember the User’s country of original, selected language and list of favourite cars.
Profiling cookies:
4 – marketing cookie sent by the Site manager to remember the User’s navigation habits and send the User advertising messages that mirror their interests and preferences as well as to avoid resending the same publicity messages. They also measure the efficacy of marketing campaigns through statistical analysis of data;
5 – marketing cookies of third parties sent by publicity operators for the marketing purposes indicated in point 4 with the aim of providing the site manager and third-party publicity operators with information on the navigation habits of the User.
The links to web pages containing information and consent requests of third parties which drop the cookies through the Site are as follows:
Google Analytics Cookie Types
_utma
This cookie is used to determine new and returning visitors. It has an expiration time of 2 years. If the ga.js library is executed and no _utma cookie exists, this will be recorded as the users’ first visit and a _utma cookie will be set. If a _utma cookie is already in place, the expiration time is reset and the user is recorded as a return visitor.
_utmb
This cookie is used to determine a new session. The cookie is set when the ga.js library executes and there is no _utmb cookie in place. It has an expiration time of 30 minutes, therefore if a user is inactive for a period longer than this, a new cookie will be set when the library executes and the interaction will be recorded as a new session.
_utmz
This cookie is used to determine the traffic source, medium, campaign name and campaign term which delivered the user to your website. It is created when the javascript library executes and expires after 6 months. This helps Google collect the data which can then help them to determine which traffic sources assist conversions within the multi-channel section of Analytics.
_utmc
Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
WordPress Cookie Types
wordpress_COOKIEHASH
Provides details of the social platform used to log in e.g “Facebook”, “googleplus” or “twitter”
wordpress_logged_in_COOKIEHASH
WordPress sets this once you are logged in so that WordPress knows who you are.
Geolocation Cookie Types
Custom Plugin
GeoLocation / GeoLocationV2
Geolocation service, with address geolocation.ferrari.com, who once called making a localization of the visitor returning the two cookies named GeoLocalization and GeoLocalizationV2
simpleSSO Cookie Types
Custom Plugin
simpleSSO_auth_cookie
Single sign-on (SSO)is a session/user authentication process that permits a user to enter one name and password in order to access on entire ferrari’s world (ex. “.ferrari.com”)
Single sign-on (SSO)is a session/user
simpleSSO_auth_cookie_local
Single sign-on (SSO)is a session/user authentication process that permits a user to enter one name and password in order to access on single site of ferrari’s world (ex. “.auto.ferrari.com”)
Eloqua cookies
We use Eloqua to personalise the way we communicate with you. When you first visit a Ferrari Website, a third party cookie from eloqua.com is stored in your browser. This cookie is then used to track the pages that you visit during your session. Whilst the cookie may be used across many sites, the information collected on Ferrari Website is visible only to Ferrari and is not shared with any third parties including Eloqua or other users of the Eloqua system.
Although this cookie does not contain any personal information about you specifically, if you choose to fill out a form on our site then we will link your personal information (including but not limited to what operating system you are using, IP address, cookie information, time stamp, and clickstream information) to the browsing information associated with the Eloqua cookie on your browser. This information is only gathered while you are on Ferrari Website but cannot and will not gather information about other third party sites that you have visited.
We then use this information to improve our service to you such as choosing how we communicate with you (subject to your consent) and tailoring the content of our communications to you to include information that reflects the interest that you have shown in the content of our web pages, or by choosing offers or promotions that we think may interest you and to improve how we respond to your needs.
The Eloqua cookies we are using
| Name | Description | Expiration (i.e. when the cookie is deleted from your device) |
| ELQSTATUS | This cookie gets dropped automatically and simply contains the value ‘OK’ | 2 years |
| ELOQUA | This cookie contains a Globally Unique Identifier (GUID) a randomly generate strings of characters and numbers that is used to identify visitors to our site. | 2 years |
__hstc
The main cookie for tracking visitors (Expires: 2 years)
__hssc
Cookie for keeping track of sessions (Expires: 30 min)
__hs_opt_out
This cookie is used by the opt-in privacy policy to remember not to ask the user to accept cookies again (Expires: 2 years)
THRON tracking cookies
_TA_tracking
Third party, used to identify subsequent content views from same device. Duration: 1 year.
_TA_privacy
Third party, used to store user opt-out status. If value is 1, user will not be tracked. Duration: 1 year.
_sp_ses
Session cookie. First party. It is used to identify different browsing sessions. Duration: 30 minutes
_sp_id
user visits cookie. First party. Lasts 2 years. Stores last user visits timestamps, per domain.
sp: clojure collector cookie. Third party. It is used by the tracking library gather anonymous analytics data. Duration: 1 year.
Users can opt-out from THRON tracking here
INFORMATION ON PERSONAL DATA PROCESSING FOR MARKETING AND PROMOTIONAL ACTIVITIES at this link.
Provision of data and processing methods, browser configuration and deleting cookies
The data gathered using cookies is processed electronically.
Use of cookies is voluntary.
Even though most of the browsers currently being used automatically accept cookies, the User has the option to configure his/her browser to block the downloading of cookies at any time and also to delete already-downloaded cookies from their navigation device.
For an illustration of the procedure used to block any cookie for the main browsers, follow this link.
However, aside from preventing your navigation habits being saved, blocking cookies can slow or even prevent access to certain parts of the Site. Deleting cookies already downloaded will also result in the deletion of your preferences as managed and saved using those cookies.
WHO HAS ACCESS TO THE DATA GATHERED USING COOKIES
Ferrari and its dealership network
The data gathered using cookies can be accessed by individuals performing corporate roles in Ferrari and/or companies controlled by, controlling of and associated with it across the world (the “Group”), Ferrari and Group employees involved in the provision of products/services, for the data processing purposes indicated in this information document; Data Processors and those charged with the processing of personal data in the performance of their professional duties.
Furthermore, the User’s Personal Data may possibly be accessed by companies and individuals that are part of Ferrari’s worldwide dealership and assistance network, franchisees, sponsors, licensees across the world, including in the role of autonomous controllers to whom the data can be communicated.
YNAP (or other vendor)
Data gathered using cookies can also be accessed by the employees of YNAP (and/or other vendors of Ferrari products and services) involved in the provision of services, for data processing purposes indicated in this information document, with which YNAP (or any other vendor) is directly involved as Data Controller or Processor, particularly those individuals charged with the processing of personal data in the performance of their duties.
Service providers
Data gathered via cookies can also be accessed by individuals/companies that collaborate with Ferrari and YNAP in the provision of products or services offered through the Site: for example (but not solely), individuals/companies who manage and maintain the Site and electronic and computer tools, send newsletters, dispatch and deliver products, manage payments, provide after-sales services, carry out market or statistical research or surveys, organise events or send out commercial communications.
Furthermore the User’s data may possibly be accessed by insurance companies and consultants assisting Ferrari with regard to legal, tax, social security, accounting and organisational issues.
Public authorities
Personal data may also be communicated to the public security authorities at their request and in compliance with current legislation.
Statistical data
Statistical data on the Site, on the database, on sales, on User volumes can all be transmitted to third parties for the execution of technical controls and implementations. However, such information will not contain any identifiable Personal Data of the Users.
Transfer of Data to non-EU countries
The User’s Personal Data may be transferred abroad in compliance with existing legislation. This includes to non-EU countries that guarantee adequate levels of protection, and where the Company is pursuing its own interests.
Dissemination
The User personal data gathered using cookies cookie will not be disseminated.
Interested parties can exercise the rights outlined in Article 7 Legal Decree no. 196/2004 which can be consulted by following this link.
Consent to use cookies
Consent to sending cookies is required only for profiling cookies.
Aside from the possibility of blocking cookies through browser settings, Users can also give consent to the use of profiling cookies and also revoke that consent at any time.
Users consent to receiving profiling cookies by giving their explicit consent via the banners displayed on accessing the Site or implicitly by continuing to navigate the Site.
Nonetheless, the User can at any time choose which profiling cookies to authorise by separately giving their consent via this link.
The data gathered using cookies can be accessed by individuals performing corporate roles in Ferrari and/or companies controlled by, controlling of and associated with it across the world (the “Group”), Ferrari and Group employees involved in the making available of products/services, for the data processing purposes indicated in this information document; Data Processors and those charged with the processing of personal data in the performance of their professional duties.
Furthermore, the User’s Personal Data may possibly be accessed by companies and individuals that are part of Ferrari’s worldwide dealership and assistance network, franchisees, sponsors, licensees across the world, including in the role of autonomous controllers to whom the data can be communicated.
Data gathered using cookies can also be accessed by the employees of YNAP (and/or other vendors of Ferrari products and services) involved in the provision of services, for data processing purposes indicated in this information document, with which YNAP (or any other vendor) is directly involved as Data Controller or Processor, particularly those individuals charged with the processing of personal data in the performance of their duties.
Data gathered via cookies can also be accessed by individuals/companies that collaborate with Ferrari and YNAP in the provision of products or services offered through the Site: for example (but not solely), individuals/companies who manage and maintain the Site and electronic and computer tools, send newsletters, dispatch and deliver products, manage payments, provide after-sales services, carry out market or statistical research or surveys, organise events or send out commercial communications.
Furthermore the User’s data may possibly be accessed by insurance companies and consultants assisting Ferrari with regard to legal, tax, social security, accounting and organisational issues.
Personal data may also be communicated to the public security authorities at their request and in compliance with current legislation.
Statistical data on the Site, on the database, on sales, on User volumes can all be transmitted to third parties for the execution of technical controls and implementations. However, such information will not contain any identifiable Personal Data of the Users.
The User’s Personal Data may be transferred abroad in compliance with existing legislation. This includes to non-EU countries that guarantee adequate levels of protection, and where the Company is pursuing its own interests.
The User personal data gathered using cookies cookie will not be shared disseminated.
Interested parties can exercise the rights outlined in Article 7 Legal Decree no. 196/2004 which can be consulted by following this link
Consent to use cookies
Consent is only required for profiling cookies. However, as the Site does not use profiling cookies, the User is not required to give any consent.
However, Users still have the option to block cookies by changing their browser settings.