Arrivederci, from Casa Ferrari Carmel

Arrivederci, from Casa Ferrari Carmel


In celebration of being the featured marque on the lawn of the Pebble Beach Concours d’Elegance and official epicenter of Monterey Car Week, Casa Ferrari Carmel debuted as a destination for Ferraristi and fans alike. Located along California’s famed Route 1 in Carmel Highlands, Casa Ferrari was instantly recognizable due to its white façade and vivid red window shutters, inspired by the legendary Enzo Ferrari’s homebase beside the Fiorano racetrack in Maranello.


A vast array of more than 750 vintage classics and modern Ferraris were staged in the Piazza’s courtyard throughout the week, which allowed for clients and passersbys alike to be a part of the action. Legends like the 500 Mondial, 250 Monza, 250 LM, 275 GTB Competizione and 410 Sport were displayed respectively, representing Ferrari’s prominence in the world of Classiche-certified masterworks. Inside the gates of Casa Ferrari, delights, including gelato, fine coffee, and other Italian delicacies were enjoyed by Ferraristi under the bright blue California skies.

The brand new twin-turbo V8 sportscar, the 488 GTB, made its North American driving debut, amazing clients and automotive critics cruising down the West Coast. The California T and F12berlinetta likewise joined the line-up.

Setting auction records and leading numbers in the rallies throughout the week, Ferrari was once again the shining star of the many Pebble Beach highlights.