Deserto Rosso Behind The Scenes

Deserto Rosso Behind The Scenes

GT & Sport Cars

The first California T Owner’s Gathering in the Liwa Desert

Abu Dhabi, 22 March 2016 – Following on from its ‘Deserto Rosso’, an exhilarating short film showcasing The California T in perfect harmony with the Arabian Desert, Ferrari Middle East and Africa has released a behind-the-scenes cut taking its viewers into the private event where the video was filmed.


Shot over a two-day luxury drive weekend deep in the Liwa Desert, ‘Deserto Rosso’ was attended by a handpicked selection of Ferrari owners and connoisseurs. The first California T Owner’s gathering ever paid tribute to one of the most successful Ferrari models ever and its proud customers were invited to immerse themselves in its unique characteristics and by doing so, collectively represent the definitive spirit of the California T.

The new video, titled ‘Deserto Rosso Behind the Scenes’, shows why the California T is considered one of the most sublime, exclusive and versatile members of the Ferrari stable. This iconic vehicle is never more at home then when it is navigating the breathtaking desert roads, demonstrating its superior handling and classical features. This profound combination of performance and luxury lifestyle is the reason why the California T has set a global benchmark for all high performance Grand Tourer models.