Luca di Montezemolo presides over prize-giving ceremony for Istituto Marangoni students.Two talented emerging stylist in Ferrari Style Centre in September
Maranello, 1st July 2010 – From September, the Ferrari Style Centre will be playing host to two young stylists from the Istituto Marangoni, winners of the Ferrari Magazine competition to create racing and lifestyle apparel lines for the Ferrari Store. Silvia Gaviraghi and Silvia Risi were presented with their prizes by Ferrari chairman Luca di Montezemolo at the end of a selection process involving the fashion institute’s most talented young designers.
Montezemolo complimented all of the finalists on their professionalism and the quality of their work, and wished them great success in the fashion and style worlds in the future. He also emphasised that Ferrari has always been a strong supporter, encourager and promoter of commitment, serious, professional preparation and creativity in young people. All of these qualities were, of course, displayed by the finalists and opened the door in this particular case to an important period of work experience in a company of excellence.
The panel of judges was made up of Flavio Manzoni, Ferrari’s design director, Massimiliano Ferrari, director of Licensing and Retail and Antonio Ghini, editor-in-chief of the Ferrari Magazine, with the support of Professor Nicola Chipa representing the Istituto Marangoni. All were particularly impressed with the winning collections which took their inspiration from the very tiniest and most sophisticated of Formula 1 and Ferrari car details. Each one drew on in-depth research and references to Ferrari’s own world and iconography, the history of its models and the meticulous details (materials, trims and finishes) that determine true excellence. The winning collections spanned a range of sophisticated, elegant garments designed for travelling and free time, flanked by a more aggressive, high performance line for Formula 1 enthusiasts and sportier types. The finalists’ designs will be published in the next issue of the Ferrari Magazine which is published in September, while some of the garments penned by the two winners will be featured in the Ferrari Stores next year.
At the end of the prize-giving ceremony, Montezemolo reminded those present of the many youth-oriented activities and project supported by Ferrari, including its Car Design competition and a new programme launched just a few days ago with the University of Tsinghua that will see the institution’s finest students spend the next five weeks at Ferrari where they will absorb the creative and production processes involved in creating our cars. This particular project is being financed by the proceeds from the auction of the 599 GTB Fiorano styled by artist Lu Hao.