ferrari personalization programme

build your own

All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.


Over the years, many of our devoted clients, including legendary artists, film directors, writers and artists, have put their own unique personal stamp on our cars. Perhaps the most famous example is movie director Roberto Rossellini who presented his new bride, the Swedish actress Ingrid Bergman, with a Ferrari with a unique gilded grey livery that is now known in Maranello as Ingrid Grey.

Even today, stunningly beautiful cars, each one completely unique, continue to emerge from the same Maranello factory gates. This is because Ferrari offers clients not simply an infinite choice of colours but also an endless selection of materials, treatments and finishes. Thanks to our Carrozzeria Scaglietti and Special Trim and Equipment programmes, every single Ferrari is unique. All of our clients are also invited to virtually configure their car at their dealership so that they can have a full preview of what their choices will look like.


Ferrari Tailor Made

Your personality
on your car

The Tailor Made programme is designed for owners wishing to express their personality and tastes through their car and really does permit a genuinely bespoke result.