Ferrari partners meet in PortAventura
Barcelona, 8th May
Representatives of over 30 prestigious international brands were invited by Ferrari to PortAventura, the resort on the outskirts of Barcelona, which is home to the second most visited amusement park in Europe (the first in the Mediterranean area). In 2016, it will also witness the birth of Ferrari Land, the first Prancing Horse theme park in Europe and, after Ferrari World in Abu Dhabi, the second in the world.
At the meeting, the commercial partners were shown the results of last year’s racing season and new projects of joint collaboration were presented. In fact, sponsors and licensees are one of the pillars of Ferrari’s development activities linked to the marque. More and more companies are linking their name to that of Ferrari, not just for specific product development or in activities linked to Formula 1, but also because of the business opportunities available through the world of Corse Clienti, especially the three Ferrari Challenge series, in Europe, North America and the Asia Pacific region.
The aim of the workshop was not just to share with these strategic partners the company’s future prospects, but also to provide a networking opportunity between all these companies that support Ferrari.