Very special window displays at the Ferrari Store in Milan

This is a very special week for Milan as the city takes its rightful place as world capital of design between tomorrow and Sunday next when it plays host to the 52nd edition of the now-legendary Salone del Mobile international furniture fair. The main event will, of course, also be flanked by a series of stylistic and design excellence-focused events, installations and exhibitions at various locations across the city.


One of these locations is the Ferrari Store in Piazza Liberty. Its windows will be acting as a showcase for original installations created by Massimo Iosa Ghini, one of the founders of the Boldista Movement.  The Italian architect has incorporated several different elements into the tubular furnishings in the Store (Poltrona Frau Alo stools and Zumtobel Scuba lamps, to name but a few) to create some of his signature stunningly dynamic compositions.  The installations are completed by materials, finishes and objects that are an everyday part of the world of Ferrari and have as their backdrop rough wood panelling to underscore the strong links between innovation, style and an environmental impact-minimising philosophy.