Ferrari California T launched in Korea
GT & Sport Cars
The car was presented in the Gangnam area in front of over 400 guests
Maranello, 17 July 2014
Forza Motors Korea (FMK) presented the new Ferrari California T in July at Beyond Museum in Gangnam area of Seoul, Korea. The event was attended by over 400 guests including Ferrari owners, celebrities, media and opinion leaders who had the opportunity to see the new star of Ferrari for the first time in Korea. Giuseppe Cattaneo, Ferrari Far East Managing Director, made a presentation and Jeff Yeon, a famous actor as well as a Ferrari Challenge driver, hosted the event.
Ferrari California T was displayed at the center of the venue and surrounded by three screens on the wall. Related video clips were continuously played on those screens with ample sound of its new V8 turbo engine. On the second floor, pictures of exterior and interior color choices were hung on the wall so that customers could easily find their preference of color options. Historical Ferrari pictures were also displayed to bring some inspiration to our customers.