The new Museo Ferrari: record numbers

An outright record in visitor numbers in May – 37,800, an increase in size of over a thousand square metres and three amazing cars, the stars of a show dedicated to Ferrari in the cinema. These are the numbers for the new Museo Ferrari, officially opened this morning in Maranello.

The record number of visitors last month bodes well for the new building and even more significant is the percentage of tourists visiting from abroad, which has now reached around 60%. It confirms the pull Ferrari has and explains how a museum which, even if it is not located in one of the great tourist spots in Italy, can manage to attract three hundred thousand visitors a year.

It’s not just the very beautiful cars from the Scuderia’s past on show in the permanent collection which constitutes the strength of the Museum, because that also comes from the exhibitions, which change often under the guidance of its Director, Antonio Ghini. From Cinecittà to Hollywood, all the Ferraris in the cinema,” is the latest show and there are two others also running at the same time and all can be visited with just one 13 Euro entry ticket: one is dedicated to the Supercars and even the latest LaFerrari is on show, the first hybrid car to be built in Maranello. The other is called “Ferrari from another world. Mules and Adventure,” which explores the secret cars destined to be used for experiments and those that have tackled endurance events in the hands of international journalists.

Apart from its new display areas, the Museum also has a new large cafeteria that looks out over gardens at the back and also provides light meals and features areas big enough for events and conventions suitable for private evenings outside the normal museum hours. Finally one of the most popular attractions for the visitors are the semi-professional Formula 1 simulators which give people an insight into what it’s really like driving these cars for Alonso and Massa in the Grands Prix. The Museum also hosts courses for youngsters and classes known as Red Campus on technical themes and for team building, that can be booked on line.

The Museo Ferrari is located at: via Dino Ferrari 43, 41053 Maranello. It is open every day from 09h30 to 19h00 (summertime) or 18h (winter time) with the exception of Christmas day and New Year’s Day.