Ferrari Gears-up for the Pebble Beach Concours d’Elegance Weekend

For ten days each August, connoisseurs and enthusiasts from around the world converge on the Monterey Peninsula in California to celebrate the ultimate in automotive design, engineering and camaraderie among fellow aficionados. It all culminates with the 63rd Annual Pebble Beach Concours d’Elegance(r) ( ) which will take place this upcoming weekend. It is set to feature more than 200 of the most prized collector cars and motorcycles in the world that will roll onto what is often called the best fishing hole in golf – the famed 18th fairway at Pebble Beach Golf Links(r). First conducted in 1950, Pebble Beach Concours d’Elegance(r) has grown to be the world’s premier celebration of the automobile. Only the most beautiful and rare cars are invited to appear on the famed 18th fairway and connoisseurs of art and style from around the world flock to see these masterpieces. Ferrari celebrates this renowned automotive weekend with various festivities such as a West Coast customer rally that will culminate on Friday at the crown jewel in this whirlwind of events The Quail, A Motorsports Gathering. Since its inception, it has combined a lush setting on a golf course nestled against the Santa Lucia mountain range with exceptional cuisine and the finest examples of vintage sporting automobiles seen during the week. Other activities throughout the week include a Ferrari Classiche display at the Gooding Auctions, where some of the most anticipated and possibly record-breaking lots are set to be a host of Maranello’s finest creations. All of this and the beautiful California setting is sure to add to the enthusiasm of aficionados and set the ambiance of one of the most exquisite gathering of automobiles in the world.