Ferrari’s 20th anniversary in China: 250,000 people line the streets in Guangzhou

Hundreds of thousands of enthusiastic spectators lined the streets of Guangzhou in the south of China during the closing event of 11 months of celebrations for the 20th anniversary of Ferrari’s presence in China. The importance of the event was marked by the arrival of Ferrari’s Chairman, Luca di Montezemolo, who in the morning met the nation’s media during the first press day at the Guangzhou Auto Show.

In the afternoon the streets of Guangzhou and the city’s most important landmarks were the scene of celebrations, starting with a parade of over 130 Ferraris, the biggest ever seen in China. The enthusiasm of the crowds of 250,000 spectators, clients and fans on the passage of the cars was amazing and one of the highlights of the parade was the appearance, for the first time in public, of a new version of the 458 Italia produced as a limited series for the Chinese market, with characteristic Chinese elements and finished in a special Rosso Marco Polo.

The cars paraded from the local Ferrari showroom as far as the Haixinsha stadium, which hosted the highly successful 2010 Guangzhou Asian Games, where 18,000 people filled the venue to watch a display that concluded with an exhibition of the 2012 International GT Open championship-winning 458 GT2 driven by Gianmaria Bruni who took the Drivers’ title.

The celebrations continued with the illumination of the Canton Tower, the city’s main landmark, in red for the occasion while 500 clients took part in the gala evening inside.

“It has been a marvellous day of celebrations,” commented Luca di Montezemolo,“with many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari.”